Got Milk?

The advertisement I found was a milk add supported by the cast of "High School Musical." In the add it says "The protein helps build muscle and some studies suggest teens who choose milk instead of sugary drinks tend to be leaner than those who don't." So obviously this add is geared toward a teenage audience. Not to mention the presence of the very popular actors/actressess from the Disney channel movie helps to appeal to younger audience. The claim to drink milk is implied by the milk mustaches on the upper lips of the cast. It is a policy claim because it suggests what we should do in the future.